The United Nations today announced a bid to reach 7 billion people in 7 days with the news about the Sustainable Development Goals. “The Global Goals for Sustainable Development” action is spearheaded by renowned filmmaker Richard Curtis and is supported by a variety of campaigns including action/2015, Global Citizen and Project Everyone.
“We are saying we are going to try and reach 7 billion people in 7 days. That’s been a plan of myself and all this huge number of partners that I’ve been working with. And our plan has been to look at every pillar of modern communication – from school to churches, to radio, to TV to online and just try and think of something for each of those areas.
The campaign is recruiting sport clubs, musicians, educators, artists, media and grassroots organizations to maximize their outreach in order to reach entire world’s population from 25 September to 2 October.
The activities will include “Radio Everyone”, a 7 day pop-up global radio station streaming online, a “first-ever global cinema ad” which will appear in cinemas around the world, an organized online push by digital corporations and many others.
Richard Curtis, founder of “Project Everyone” said “the big sort of moto behind is that you can’t fight for your rights if you don’t know what they are. And this is a sort of statement of planetary rights. And we want people to know what they are so they can then demand them from their leaders.”
“Interesting thing about this phase is what we just trying to do is make people know that they are there [SDGs]. We are not really saying you got to buy this product just there it is. And then next fifteen years of course that’s actually trying to make it happen. But what we are talking about is a big opening weekend. So as if you were opening a movie there would be adds on the radio. If you are opening a movie there would be stuff on facebook. If you are opening a movie there would be posters as you walk on the street. We are trying to do that for this.”
On 25th September at the UN, world leaders will adopt the Sustainable Development Goals (SDGs), a series of 17 ambitious goals for everyone to end poverty, fight inequality and injustice and tackle climate change by 2030.
Source: EuropaNewswire and UNTV (UNifeed)